Experienced, Responsive, Results-driven

ABOUT TRIUNION

TRIUNION is an independent collective of career agency leaders who help ambitious brands turn media investment into measurable business growth. 

For decades, our team has managed billions in advertising spend across categories, partnering with insurgents, upstarts, and legacy brands that are ready to transform their marketing into a true growth engine.​    

We don’t chase every new gimmick or shiny object. Instead, we focus on strategies and tactics that move the numbers that matter most – revenue growth, market share, and customer lifetime value – and we execute at the speed of your business.

OUR MISSION

To be the first call for marketers who need a senior, hands‑on partner to unlock their next phase of growth – and to stand beside them from problem diagnosis through execution and optimization.

How It Works

AGENCY FOUNDERS

STEVE RUBINACCI

Managing Partner,
Media & Technology


Steve is a 25+ year advertising and media veteran spanning strategy, media planning/buying, e‑commerce, and brand leadership. He’s managed billions in media for Coca‑Cola, AFLAC, Delta, Marriott, Hilton, AT&T, and Chrysler. Before Triunion, he led Marriott Field Marketing e‑commerce and brand advertising for 30 brands and 4,700 properties.

BRYAN A. JACKSON

Managing Partner,
Strategy & Growth

Bryan blends creativity, data, and innovation to scale brands nationwide. Across decades leading agency and client teams, he's launched and grown startups and Fortune 500s, stewarded billions in media investment, and led the launches of Cricket Wireless and AT&T/DIRECTV. Former head of Publicis Zenith Atlanta, he also drove Inspire Brands' $700M media win.

MEET THE TEAM

PAID SEARCH

Nadya

Expert in all things related to online revenue and lead generation through SEM/PPC strategy & account management.

VIDEO INVESTMENT

Jill

Veteran of media heavyweights including McCann Erickson, Zenith Media, and PHD.

MEDIA INVESTMENT

Lancy

Began her career at the Montgomery Advertiser and continued at powerhouse NSA/SPM on The Home Depot account.

SEO

Nick

Drives enhanced search rankings, lead generation, and ROI through advanced on-site and off-site optimization.

AD OPERATIONS

Jodi

Built a boutique social media and content agency serving the real estate industry.

ADVANCED ANALYTICS

Dan

Implements high-quality analytics solutions for marketing, UX measurement, and SaaS product-led growth.

OUR ETHOS

Do it right & do it right now

We believe in doing what’s right for our clients, not what’s easiest or most award‑worthy. Our North Star is creating transparent, accountable media campaigns that drive real business impact, grounded in clear data, honest counsel, and long‑term partnership.

Seek first to understand

We won’t have all the answers in our first meeting, and we won’t apply the same solution to every problem. Every engagement starts with curiosity, rigorous discovery, and a willingness to challenge our own assumptions so we can design an approach that makes sense for your category, constraints, and ambitions.

Be an extention of your team

We’ve sat in the CMO chair, the brand chair, and the agency hot seat. We understand the pressure to hit numbers, justify budgets, answer boards, and lead change inside complex organizations. That perspective shapes how we listen, how we plan, and how we show up as your most valued partner.

Kill complacency

We measure ourselves by outcome, not effort. Winning for us means precision in channel selection, efficiency in investment, and relentless optimization based on audience behavior, macro influences, and performance to goal. It also means helping clients outperform competitors with tools, technology, and strategies that work.

OUR VALUES

Everyone you need, all in one place

We operate as a senior, integrated team rather than siloed departments. Clients work directly with the people doing the thinking and the doing, and we align our work, reporting, and recommendations to the metrics your business is accountable for. It's never about vanity KPIs.

Data-driven decision making

We are strategic, digital‑first, and detail‑obsessed. From integrated data strategy and growth‑audience design to hands‑on daily optimization, we set a high bar for our work and hold ourselves accountable to it, constantly refining based on results and marketplace feedback.

Transparency in every aspect

Markets, algorithms, and customer behavior shift quickly. We build flexible plans, monitor & discuss performance in real time, and make informed adjustments without losing sight of the bigger strategy, so you can respond to what’s happening right now while still moving toward long‑term goals.

Shared success

We approach every client, partner, and colleague with transparency, respect, and the goal of long-term partnership and prosperity. Our job is to educate, inform, and prepare you for the questions you’ll need to answer tomorrow – and to be a trusted advisor as your business and the media landscape evolve.

"They make us feel like we're their only client."

EXECUTIVE VP
OUR PROCESS