Perspective is where we share what’s shaping our thinking and includes curated articles, smart takes, and original insights on marketing, media, culture, and growth. It’s not just what we’re reading, it’s what’s influencing how we work.
You know how sometimes it’s easier to do something a particular way in the beginning, but it leaves a giant mess to clean up later? Because of the painstaking way we onboard and manage client assignments, it kills us to see how client accounts are set up ...
A former boss used to say, "In the absence of a destination, any path will do." I heard it a lot, which could be why it's stuck with me. But, it's a valid point. In life and advertising, the practice of distilling goals down to their simplest form and wri...
We often get asked the question, "What’s the difference between OTT, FEP & CTV?" Actually, this usually takes the form of puzzled looks in meetings...which is not uncommon in advertising where we just love our acronyms.So, what IS the difference between O...
