The name TRIUNION represents the alignment of Message and Media with the intended Audience. It's blending the art and science of advertising to convert your best prospects into paying customers.
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CHALLENGE
For commodity products in regulated categories, there is little differentiation between offerings, and it’s a constant
battle for market share – particularly during key buying seasons.
INSIGHT
A ‘set it and forget it’ approach to media does not lead to desired results. For a well-known brand in an established category, sometimes winning
just requires a smart strategy backed by an experienced, hands-on team.
STRATEGY
For this client, our strategy was to simply kill complacency. We helped them develop the “sharp
elbows” necessary to win every competitive space and optimize keywords and
spend to unlock more value and drive more conversions. We used every dollar of
investment to drive incremental advantages. For this campaign, we deployed an array of tactics including: Broadcast Video & Sponsorships, Programmatic Digital, Paid Search, and Out of Home.
RESULTS
Performance increased 121% in first six
weeks
Cost per conversion reduced by
70% in same time period
"Always friendly, always responsive, and a true partner. The Triunion team delivers top-quality, results-driven work. And because they understand the need to show ROI for dollars spent, they provided insightful recommendations that benefited our business objectives and were able to maximize the impact of our campaign budget."
- Vice President, Brand & Marketing
Ready to kickstart your performance?
