Marketing Musings

A former boss used to say, "In the absence of a destination, any path will do." I heard it a lot, which could be why it's stuck with me. But, it's a valid point. In life and advertising, the practice of distilling goals down to their simplest form and wri...

We often get asked the question, "What’s the difference between OTT, FEP & CTV?" Actually, this usually takes the form of puzzled looks in meetings...which is not uncommon in advertising where we just love our acronyms.So, what IS the difference between O...

Is this blog post completely self-serving? Probably. But, we often get asked what it's like to work with us and why our other clients chose us. So we've collected some of the feedback we've gotten and decided to share it here. Maybe think of it as more of...